Industry News | August 3, 2012

Rita's Keeps Fans Guessing with Secret Flavor

Rita’s Italian Ice,the nation's largest Italian Ice concept with more than 625 outlets in 19 states, announced today it has introduced Secret Flavor Ice and a Secret Flavor Facebook Sweepstakes in outlets across the U.S. 

Beginning today, Friday, August 3, guests can sample the new Secret Flavor Ice and enter their guess on Rita's Facebook page, and on Thursday, August 23, the new Secret Flavor will be revealed.

One lucky winner will receive an Apple iPad, and daily winners will be selected to win Free Ice for a Year during the promotional period.

Additionally, for every 1,000 new Facebook fans Rita's gains during the promotion, one lucky winner will receive a "Swag Bag" containing Rita's merchandise.

"We wanted to engage our guests, and what better way to do so than a Secret Flavor sweepstakes," says Jonathan Fornaci, CEO of Rita's. "Our guests love sampling our new flavors. Now they have a chance to win great prizes by simply sampling the Secret Flavor and entering their guess via our Facebook page."