Industry News | October 4, 2013

Rita's Makes Caramel Its Fall Theme

Rita’s Italian Ice, one of the nation’s largest Italian Ice concept with over 600 outlets in 21 states, announced the debut of its newest Cream Ice flavor, Dulce de Leche, which is now available for a limited time at all open Rita’s outlets. Rita’s new Dulce de Leche is named after the popular South American dessert prepared by slowly heating sweetened milk to create a product that derives its taste from the caramelization of the product, changing flavor and color. Literally translated, it means "candy of milk" and has a rich flavor, now available as a Rita’s fall favorite Cream Ice flavor through October 22. Complementing Dulce de Leche Cream Ice is another caramel delight, the Caramel Milkshake, which is Rita’s new Milkshake of the Month for October.

“Rita’s is proud to introduce our newest caramel creation, Dulce de Leche Cream Ice,” says Jeff Moody, chief executive officer, Rita’s. “The amazing creamy caramel flavor of Dulce de Leche and our new Caramel Milkshake are out of this world!”

Rita’s signature Italian Ice is a frozen treat, made fresh daily and available in over 65 flavors, including the new Dulce de Leche Cream Ice, available now through October 22, 2013.