Industry News | July 31, 2009

Rita's Rolls Out Swedish Fish Italian Ice

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Rita's Italian Ice announced the debut of its new flavor of Italian Ice, inspired by the Swedish Fish candy brand. In partnership with Cadbury, manufacturer of Swedish Fish, the new flavor will be available in all Rita's locations beginning July 31.

"We put tremendous energy into developing exciting and buzz-worthy flavors that keep our guests coming back to their neighborhood Rita's," says Jim Rudolph, chairman and CEO of Rita's Franchise Company. "We knew this flavor would transport our adult guests back to their childhoods and get our younger guests excited to enjoy their favorite candy as an Italian Ice flavor. We're extremely excited to hear their feedback on Swedish Fish Italian Ice."

For a limited time only and while supplies last, all guests who order Rita's new Swedish Fish Italian Ice will receive a complimentary sample pack of Swedish Fish candy.

"Swedish Fish have been enjoyed by millions since it first came 'ashore' to North America in 1958," says Sebastian Genesio, Swedish Fish marketing director. "Now, we're delighted to offer our fans another way to enjoy the classic red fish flavor of Swedish Fish.”