Industry News | April 25, 2014

Robeks Debuts Spa-Inspired Creations

Robeks smoothie franchise has become the first national franchise to offer smoothies prepared with raw honey and raw cucumber. The menu items, called Spa Inspired Creations, are designed to encapsulate the experience of a high-end spa, complete with a feeling of health, refreshment, and rejuvenation.

The new menu items are in line with Robeks’ track record as a best-in-class innovator in the smoothie and juice industry. The 18-year-old franchise is known for being the first to introduce products and concepts later embraced by the smoothie franchise industry, including Acai and Greek Yogurt Smoothies. 

“Spa Inspired Creations are much more than new smoothie flavors,’” says Chad Bailey, chief marketing officer at Robeks. “They evoke the refreshing feeling of being pampered at a high-end spa. They are a continuation of the innovative, best-in-class products Robeks has long been known for. We believe in developing menu choices that transcend our customers’ expectations and deliver liquid nutrition with exceptional taste. We like to say, ‘Healthy never tasted this good.’”

The new offerings include three kinds of nutrient-packed smoothies in medium and large servings, all available at Robeks stores across the country until June 15.

The new products include Spa-berry Lemonade, a red smoothie made with papaya juice, raw cucumber, frozen yogurt, fresh-squeezed lemon juice, strawberries, and raw honey, and Tropical Zing, a yellow smoothie prepared with passion fruit juice, raw cucumber, frozen yogurt, ripe peach, mango, and raw honey. Refreshingly Green, a green smoothie made with apple juice, raw cucumber, frozen yogurt, fresh raw spinach, peach, pineapple, and raw honey, is another menu item during the limited-time-only promotion.

 

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