Industry News | July 7, 2010

Robeks Keeps Helping Haiti

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Robeks announced that it donated $6,133.34 to Wyclef Jean’s Yele Haiti Foundation in an effort to continue support following January’s devastating earthquake. The funds were raised during a spring “Hearts for Haiti” initiative tying the relief effort to Robeks’ limited, one-time offer of its Chocolate Covered Strawberry Smoothie.

Noting that billions of dollars have been raised worldwide, Steve Davidson, Robeks CEO, says that although Robeks contribution is modest by comparison, “we hope that our donation will help someone get the food or shelter they need, or provide school children with books and supplies, or give the suffering medical relief.”

The donation was recently made by Robeks regional director Katrina Bickford to Lexy Brooks, event coordinator for the Yele Haiti Relief, at the Foundation’s Manhattan office.

California-based Robeks is a leading national chain of premium made-to-order fruit smoothie restaurants. As part of a seasonal promotion associated with Valentine’s Day, Robeks introduced a Chocolate Covered Strawberry Smoothie and announced that a portion of those sales would go toward Yele’s Haiti relief project. Another motivating factor was that one of Robeks franchise owners, Martine Cadet, in New Rochelle, New York, had relatives affected by the quake. Fortunately, all members of Cadet’s family are safe.