Industry News | October 16, 2007

Robeks Partners with Dole

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Robeks Fruit Smoothies and Healthy Eats and Dole Food Company today announced a strategic alliance to advance wellness in America by sponsoring their first American Wellness Challenge, an in-store contest at Robeks locations for families to strengthen their commitment to wellness. The contest runs from October 15 to December 12, 2007. Families are invited to visit a nearby Robeks location to pick up their entry form or download one at www.robeks.com

In essay form, entrants are asked to answer a simple question: “Why is your family motivated to win the Robeks-Dole American Wellness Challenge?” Entry forms must be returned to a local Robeks store or mailed to Robeks’ Support Center, postmarked by midnight, December 12, 2007. Winners will be judged on originality, creativity and thoroughness. Robeks, Dole and the California Health & Longevity Institute nutritional experts serve as judges.

Two grand prize winners will each be awarded a family wellness vacation for four at the California Health & Longevity Institute and Four Seasons Hotel Westlake Village, California for four days and three nights, valued at $7,000 per family. Second place prizes will go to three winners each for a one-year supply of free Robeks smoothies, plus a Dole gift bag, with a combined value of more than $1,000. No purchase is necessary to win.

“At the current rate, three in every four Americans will be overweight by 20151. Excess weight compromises wellness. With our Wellness Challenge, Robeks and Dole heighten awareness that consuming more servings of fruit daily can help you live longer and be healthier,” encourages Robeks CEO Sheri Miksa.

Robeks’ locations will feature educational point-of-purchase materials, take-away brochures on eating healthier, “Superfoods” posters, and table tent tips on the benefits of 9-13 servings of fruit and vegetables daily. Children can also enjoy coloring activities and nutrition quizzes.