Industry News | July 1, 2009
Robeks Partners with Zola Açaí
The Açaí Energizer Smoothie contains strawberries, blueberries, pineapple sherbet, non-fat yogurt, ice, Powerbek, and soy protein. The Awesome Açaí Smoothie is blended with açaí, raspberries, bananas, raspberry sherbet, non-fat yogurt, and ice. The Açaí Especial Bowl is a Brazilian recipe, blended with açaí, guaraná, blueberries, and banana, and topped with fresh banana and granola.
“We are committed to bringing the highest quality açaí to market today,” says Chris Cuvelier, Zola founder and president. “That’s why we are thrilled to be partnering with Robeks to continually offer more consumers our premium açaí and promote a healthier lifestyle.”
“Robeks is dedicated to providing consumers with high-quality smoothies and other nutritious foods that are healthful, tasty, and easy to go,” says Steve Davidson, CEO of Robeks. “Because the açaí berry contains more antioxidants than any other edible fruit currently known in the world, we are excited to offer Zola’s high-quality and delicious açaí in our line of açaí blends.”
The program is being rolled out company-wide and will be available in all stores by July 6, 2009. Visitors to Robeks locations will be reminded of this new offering with point of purchase materials such as posters, informational cards, t-shirts, and Project Zola bracelets, as well as promotional messages on Robeks’ in-store Ripple TV.
Food & Beverage
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