Industry News | May 21, 2013

Robeks Slashes Franchise Fee In Half

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Smoothie and juice franchise Robeks is eager to help franchisees take advantage of a market that is primed for small business success and is offering thousands of dollars in discounts to help make it happen.

The growing economy, paired with low commercial rents that haven’t rebounded from the recession, is making 2013 a promising time to start a new business.

To encourage entrepreneurs, Robeks is slashing its initial franchise fee by 50 percent, from $30,000 to $15,000 for a new Robeks owner, or from $52,500 to $30,000 for a new owner who signs on to open three stores.

Veterans will pay even less—just $10,000 for the rights to open a Robeks franchise.

For existing Robeks owners who wish to open another location, the fee is dropping to zero. The lowered (or eliminated) fees are part of an incentive program that Robeks is offering through July 1, 2014.

“Now is an excellent time to open a Robeks smoothie franchise, but we wanted to make it even better,” says CEO Steve Davidson. “Our revenues continue to grow, and the demand for healthy foods continues to soar. The lending environment is beginning to ease up, too, and this program will make it easier for new business owners to put together the money they need to launch or expand their business.”

Same-store sales for Robeks grew 6 percent from 2011 to 2012, and sales were up more than 6 percent in the first quarter of 2013 as customers embraced a revamped menu with innovations such as Greek yogurt smoothies, kale smoothies, and an expanded line of fresh-squeezed fruits and vegetables.

Robeks uses only whole fruits and vegetables and other natural ingredients—no artificial preservatives or flavoring—and tailors its menu to the various nutritional needs of guests.