Industry News | October 17, 2008

Rocky Mountain, Cold Stone to Co-Brand

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Rocky Mountain Chocolate Factory Inc. (Nasdaq: RMCF), which franchises gourmet chocolate and confection stores, and Cold Stone Creamery are signing a nonbinding Letter of Intent to negotiate the terms of a Test License Agreement between the two brands.

Under the terms of the proposed agreement, seven franchised stores will be co-branded with both the Rocky Mountain Chocolate Factory and the Cold Stone Creamery brands. Four of the store locations will be selected by Cold Stone Creamery and three of the locations will be selected by Rocky Mountain Chocolate Factory. Rocky Mountain Chocolate Factory and Cold Stone Creamery have 90 days to enter into a definitive Test License Agreement. If a definitive agreement is not reached during such 90 day period, then the parties will be permitted to pursue agreements with other potential partners.

If the Test License Agreement is executed, depending upon the success of the co-branding test, Rocky Mountain Chocolate Factory and Cold Stone Creamery may consider a more extensive licensing relationship in the future.