Industry News | May 3, 2006

Ronald McDonald Stars in New DVD Series

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Produced in association with DIC Entertainment, the worldwide licensor for the McKids brand, The McKids Adventures DVD specials are part of McDonald's active lifestyle campaign which promotes physical activity.

In each DVD, Ronald McDonald leads a group of children through various adventures that entertain, engage and inspire while providing opportunities for singing and dancing along the way. Volume 1: Get Up and Go with Ronald and Volume 2: Treasure Hunt with Ronald will be sold separately and each will retail at $14.98 SRP.

"We are pleased to be able to offer parents high-quality videos that not only educate and entertain children, but also encourage them at an early age to develop an active lifestyle," commented Dorinda Marticorena, WHV Vice President, Kids and Sports Marketing. "Ronald McDonald is loved and admired by kids around the world. Children look up to him as a wonderful role model and he's the ideal personality to star in this DVD series," added Marticorena.

"This new high-energy series is another way that McDonald's is committed to helping families lead active lifestyles," said Cathy Nemeth, Senior Director for Global Marketing. "Ronald McDonald makes it easy for kids to learn how much fun being active can be."

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