Industry News | February 3, 2010
Roost is Getting Bigger: Chick-fil-A Scores Big in '09
Chick-fil-A’s record sales performance in 2009 continues a trend of year-over-year growth the chain has sustained since its inception in 1967.
“Chick-fil-A has truly been blessed to have had another year of sales growth during these difficult economic times,” says ChickfilA president and chief operating officer Dan T. Cathy. “While we by no means are immune to the economic challenges our country is facing, we do believe we will continue to remain healthy as long as we stay committed to the qualities that have shaped the Chick-fil-A brand thus far: providing exceptional customer service and unmatched product quality to every customer on every visit. We have sensed God’s continued blessings on this business, especially during these unprecedented economic times.”
In addition to surpassing the $3 billion annual sales mark for the first time in early December 2009, Chick-fil-A celebrated a number of other business achievements in 2009, including: commemorating founder and CEO S. Truett Cathy’s $25 million milestone in the Leadership Scholarship program for store team members; and opening 83 new restaurants, including 69 stand-alone restaurants, one mall location, and 13 licensed outlets (e.g. college campuses, hospitals, airports, businesses, and industrial sites).
Philanthropy also continued to be a major focus in 2009 for the entire chain, a tradition set by its 88-year-old founder S. Truett Cathy. Cathy and Chick-fil-A commemorated the $25 million Leadership Scholarship milestone by awarding the 25,000th $1,000 scholarship to restaurant employees since 1973. Other significant charitable endowments for the chain included continued support for WinShape Foundation, a non-profit organization and charitable foundation established by the Cathy Family, and the 2009 Chick-fil-A Bowl, which again led all college football bowl games by contributing more than $1.2 million to charities and scholarships. Chick-fil-A also committed $5 million to the College Football Hall of Fame’s move to Atlanta.
How will Chick-fil-A sustain its momentum in 2010? “With an extremely heavy dose of what has served us well in recent years,” says Dan Cathy. “2010 will be a banner year for Chick-fil-A; perhaps our most notable year ever. We are enhancing our menu with new products, entering new markets, reinvesting in our current restaurants, and giving back to our communities.”
In January, the chain introduced a new Chick-fil-A Yogurt Parfait and Chick-fil-A House Roast Coffee, a 100 percent Colombian coffee blend, in an effort to continue to grow its breakfast menu. In June, Chick-fil-A will introduce the first-ever variation to the original Chicken Sandwich, the Chick-fil-A Spicy Chicken Sandwich. Answering the most requested menu item from customers, the Spicy Chicken Sandwich will mark the largest product introduction in the chain’s 42-year history from an operational and store design perspective.
Seventy-eight new locations will be added to Chick-fil-A’s restaurant portfolio, including 66 stand-alone locations, two mall/in-line restaurants, and 10 licensed outlets. Chick-fil-A will also celebrate its first foray into the greater Chicago area with a stand-alone restaurant expected to open in Aurora in the third quarter.
In addition to building new stores, Chick-fil-A will dedicate reinvestment resources to renovate 86 of its existing restaurants in an effort to enhance the guest experience and introduce new efficiencies that will help attract and accommodate greater sales volumes.
Also in 2010, Chick-fil-A will award $1.9 million in scholarships to its restaurant employees—up from $1.4 million awarded in 2009. The 35 percent increase is the highest year-over-year increase in chain history.
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