Industry News | January 12, 2005

Rubio’s Introduces Healthy Burrito Meal Deal

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Rubio's Fresh Mexican Grill has introduced a burrito meal deal, for a limited time, based on their popular HealthMex® menu that features items that are lower in fat. The combo includes a chicken burrito, a side of rice in place of chips, and a Diet Coke for $5.79. The Chicken Burrito contains 11 grams of fat, 9 grams of fiber, and is 520 calories per serving. The large burrito is made with char-grilled all white meat chicken, with fresh rice, freshly prepared black beans, Rubio's signature roasted chipotle salsa, and salsa fresca, all wrapped in a warm whole wheat tortilla.

"Since the debut of our HealthMex menu in 1994, Rubio's has been a leader in offering a variety of flavorful healthful options," says Sheri Miksa, Rubio's president and CEO. "The new HealthMex Chicken Burrito Meal Deal enables us to offer our guests a meal which is lower in fat, with sizeable portions at a great price, and the unique Baja-inspired flavor they expect from Rubio's."

Items on the HealthMex menu are prepared to have 20 percent or less of their calories from fat. Today, Rubio's HealthMex menu includes a variety of items including: the HealthMex Chicken Salad made with their own signature fat free Serrano Grape dressing; HealthMex burritos and tacos made with char-grilled all white meat chicken; and a HealthMex Veggie Burrito made with freshly grilled vegetables. Rubio's also introduced a Low Carb Chicken Salad in 2004, featuring only 7 net carbs.

Each restaurant design is reminiscent of Baja, Mexico's relaxed atmosphere. Headquartered in Carlsbad, California, Rubio's operates, licenses, or franchises more than 150 restaurants in California, Arizona, Oregon, Colorado, Utah, and Nevada.