Industry News | July 23, 2008

Rubio's Introduces Grilled Gourmet Tacos

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Rubio's Fresh Mexican Grill announced the world premiere of Grilled Gourmet Tacos at Rubio’s locations everywhere. Starting 25 years ago with the introduction of their Fish Tacos, Rubio’s today has created the next generation of tacos in celebration of their 25th anniversary. Inspired by the flavors of Baja, these tacos are available with sirloin steak, garlic herb shrimp, Portobello mushrooms & poblano peppers, and grilled chicken.

“You’ve never tasted tacos like these,” says Ralph Rubio, co-founder and chairman, Rubio’s Restaurants Inc. “Our Grilled Gourmet Tacos, with so many flavors and textures, remind me of how I fell in love with fish tacos twenty five years ago after just one bite. They’re that good.”

Rubio’s new Grilled Gourmet Tacos come in four varieties: Sirloin Steak, Garlic Herb Shrimp, Grilled Chicken, and Portobello Mushroom & Poblano Pepper. Each taco is served on a warm corn tortilla with toasted cheese, slices of fresh Hass avocado, habenero citrus salsa, chipotle picante sauce, a blend of cilantro and onion, a sprinkle of cotija cheese, and on all but the Portobello & Poblano, a touch of bacon. Each is garnished with a lime wedge. Grilled Gourmet Tacos are available a la carte or two on a plate served with black or pinto beans and chips.

Grilled Gourmet Tacos, served a la carte:

Grilled Portobello & Poblano – $3.29

Grilled Chicken – $3.49

Sirloin Steak – $3.79

Garlic Herb Shrimp – $3.99

Grilled Gourmet Taco Plates, served with 2 tacos, choice of pinto or black beans & chips:

Grilled Portobello & Poblano - $7.29

Grilled Chicken - $7.69

Sirloin Steak - $7.99

Garlic Herb Shrimp - $8.29

Any 2 Different Grilled Gourmet Tacos - $7.99