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“What distinguishes a coal-fired oven from a wood-burning or a gas-fired oven is the coal oven’s intense heat. Coal just takes the flavor up a notch,” says Adrian Hembree, COO of NYP Inc. and the new franchise owner.
Russo’s New York coal-fired pizzeria will offer a crisper, slightly charred crust. Fresh toppings cook instantly in the heat, and pizza lovers will notice the enhanced flavor that only comes from baking with coal.