Industry News | April 8, 2013

Ryan's, HomeTown Buffet Partner Up with Scholastic

Get clued in to wholesome fun for the entire family throughout April with Ryan’s, HomeTown Buffet, and Old Country Buffet. The family-friendly restaurants are continuing their partnership with Scholastic Media to offer free The 39 Clues activity sheets, bookmarks, and exclusive promotional codes to unlock free digital cards. The free activity sheets and bookmarks are available every Thursday as part of Family Night from 5 to 8 p.m.

“With Scholastic, we have been able to elevate our Family Nights to offer activities that families can enjoy together,” says Alice Crowder, VP of marketing for Buffets Inc. “Popular Scholastic properties we’ve featured include Goosebumps, Clifford the Big Red Dog, and now, The 39 Clues. All are a hit with kids and parents!” 
 
Every Family Night in April, kids can visit any of the 337 buffet restaurants to receive a free The 39 Clues bookmark. Each bookmark features popular characters from The 39 Clues series and contains a unique code to access digital collectible cards online. Kids may go online to any of the official buffet brands' websites to play free games like The 39 Clues speedboat game.
 
Ryan’s, HomeTown Buffet, and Old Country Buffet will also be giving away free The 39 Clues branded activity sheets and mystery-themed coloring sheets during Family Nights. The 39 Clues activity sheets feature a code to access audio files to the latest The 39 Clues books, including Chapter 1 from “Maze of Bones” and “One False Note.” Activity sheets and bookmarks are available while supplies last.
 
Family Nights add fun to dinnertime with kid-friendly menu items like corndogs and cotton candy, in addition to other favorites like macaroni and cheese, pizza, and spaghetti. Family Nights are deliciously affordable with 99-cent kids meals for children 11 and younger. Price is valid on Thursdays from 5 to 8 p.m. and for dine-in only.