Industry News | May 27, 2014

Sailormen Inc., Popeyes Raise Over $700,000 For MDA

Sailormen Inc., Popeyes Louisiana Kitchen, and the Muscular Dystrophy Association announced today that the 2014 “Appetite for a Cure” program and the annual Sailormen Inc., Popeyes Louisiana Kitchen Golf Classic have raised $703,034 for MDA.

The Sailormen Inc., Popeyes Louisiana Kitchen Golf Classic celebrated its 10th anniversary this year on May 8 in Miami Lakes, Florida. More than 40 companies sponsored the premier golf event that raised more than $163,000 to help those served by MDA.

Additionally, this year's “Appetite for a Cure” program ran from January 27 through March 16, at participating Popeyes restaurants in South Florida and across the Southeast. The program raised a record $539,863 through the sale of $1 coupon cards worth $30 to be used toward free and discounted purchases during future visits.

“I’m proud of Sailormen/Popeyes employees, customers and business partners who have offered their unyielding support for such a worthy cause," says Sailormen Inc. CEO Bob Berg. "Because of their generosity and enthusiasm to give back through this year's 'Appetite for a Cure' program and the Golf Classic, MDA families throughout the Southeast will receive vital funds to help them fight back against muscle disease.”

Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 143 locations in seven states. The company has raised more than $4 million for MDA since 2002.

“For many years Sailormen/Popeyes has fueled MDA’s mission of help and hope, and this year’s fundraising results are a perfect example of the company’s true dedication to support families served by MDA,” says Katie Bobin, divisional director of the Muscular Dystrophy Association chapter in South Florida. “Their outstanding efforts through hosting a hugely successful coupon card program and golf event are important because they help raise not only awareness, but the funds needed to help find treatments and cures for dozens of neuromuscular diseases." 


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.