Industry News | July 1, 2014

Salsarita's Heats Up with "BurHEATo" LTO

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Salsarita’s Fresh Cantina and PuckerButt Pepper Company have teamed up to create the “World’s Hottest Burrito.” The new limited time only menu item, featuring Smokin’ Ed’s Carolina Reaper, the Guinness World Record Holder for Hottest Chile Pepper, will be available at all restaurant locations nationwide now through September 22, 2014.  

Developed by Salsarita’s Menu Development Manager, Chef Tom LaFauci, and tested in focus groups made up of chile pepper fanatics, the “BurHEATo” contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro, and just one teaspoon of Smokin’ Ed’s Carolina Reaper pepper mash.

“When we heard the world’s hottest chile pepper was grown right here in the U.S. by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item,” says Yanira Castro, director of marketing for Salsarita’s Fresh Cantina. “We expect the World’s Hottest Burrito will be an instant favorite for those who can handle the heat.”

The BurHEATo will sell for $9.99 from June 30th-September 22nd.

Guests that purchase the World’s Hottest Burrito and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita’s.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.