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Salsarita's has successfully rolled out 46 stores utilizing a digital menu solution from Minneapolis-based WAND Corporation. WAND, a leading provider of enterprise technology solutions for the quick-serve and fast casual markets, was chosen by Salsarita's as the exclusive supplier of digital menu boards for their restaurants in May of 2012, citing WAND's growing reputation as the top innovator in digital solutions as the reason for the decision.
"The full-motion, high-impact content that WAND's creative team designed grabbed us the moment we saw it, and their continued support and partnership throughout the past two years have helped us test and leverage valuable data regarding customer purchase behavior," says Phil Friedman, CEO of Salsarita's Corporate. Salsarita's operates more than 80 franchised locations in 19 states and has significant growth plans for 2014. All new stores will also be using the WAND Digital solution.
WAND is looking forward to continuing their partnership with Salsarita's and will be supporting Salsarita's corporate customers, as well as franchisors and franchisees, as a sponsor for Salsarita's Heart and Sol Annual Owner's Conference in Charlotte, North Carolina on November 10, 2013. "WAND considers itself a true partner for Salsarita's," says Greg Perrill, owner and vice president of strategic accounts. "We not only strive to deliver superior customer service, but we also support corporate and franchisees in any way possible."
WAND's digital menus are managed through WAND Total Restaurant Management, a web-based, digital management system that allows new content, pricing, and caloric information to be uploaded and deployed instantly by store, market, or chain-wide, through a single, cloud-based platform. WAND Total Restaurant Management also feature automated advanced day-parting, automated menu scheduling, and 100 percent compliance of content across multiple locations.