Industry News | January 4, 2005
Same-Store Sales Fall at Wendy’s in December
"We are pleased with the continued strong sales performance at Tim Hortons in both the United States and Canada," says Wendy’s Chairman and CEO Jack Schuessler. "Our sales at Wendy's have shown improvement compared to recent months and remain positive for the year. This is the 17th consecutive year of same-store sales growth at Wendy's."
In late December, Wendy's began national advertising for its innovative new easy-to-order "Combo Choices," which offer an optional substitution in Combo Meals of a small chili, baked potato, Caesar side salad or regular side salad for French fries at no extra charge.
Earlier in the month, Wendy's promoted its Wild Mountain Chicken(R) sandwich and Wild Mountain Bacon Cheeseburger(R). Wendy's tested entrée sized fruit platters and fresh fruit cups through the end of the year.
Tim Hortons promoted in December its commemorative 40th anniversary merchandise, including coffee brewers and china mugs.
"Heading into 2005, all of our brands will focus on store operations and the launch of several exciting products and initiatives," Schuessler says.
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