Industry News | August 8, 2013
Sandelman Celebrates 25 Years in the Research Business
Sandelman & Associates, a leading provider of consumer insights to the restaurant industry, is pleased to announce that this month marks its first 25 years in business.
To recognize this milestone, Sandelman & Associates in late July celebrated its 25th anniversary with its employees and their families in Jackson, Wyoming.
Since opening its doors in summer 1988, Sandelman & Associates’ attitude, awareness, and usage studies have delivered indispensable insights to the nation’s restaurant chain marketing leaders.
Sandelman & Associates was founded by advertising executive Robert Sandelman, who today has more than 40 years of marketing, advertising, and market research experience. After he cut his teeth at General Foods Corp and Procter & Gamble, Sandelman served as marketing manager at Hunt-Wesson Foods. But it was in executive roles at Ogilvy & Mather and keye/donna/pearlstein advertising agencies where Sandelman uncovered the need for syndicated market-level consumer insights for the restaurant industry, a niche his company has filled for 25 years.
Starting with the founder’s first client, Carl’s Jr., Sandelman & Associates has grown into a multimillion dollar business providing consumer insights to more than 50 of the industry’s most successful quick-service and casual-dining restaurant brands. Sandelman also hired some of the industry’s best and brightest, including president Jeffrey Davis, executive vice president Chris Miller and a team of professionals who all bring extensive advertising, marketing, and restaurant industry experience to the company.
“Over the past quarter century, the state of the restaurant industry has changed dramatically,” says Robert Sandelman, CEO of Sandelman & Associates. “There has been an explosion of regional and local chains and an entirely new subsegment, fast-casual, has emerged. Though there are many factors to our success, including hiring the best people and providing a great environment in which to work, our unwavering commitment to meet our customers’ needs is paramount.”
At the celebration at Spring Creek Ranch, Sandelman shared with the company his Top 10 Keys to Sandelman & Associates’ Success. Among them: “We found a niche: Providing media market-level consumer insights to the restaurant industry. We have been loyal to our niche and have strived to be the very best at it. Other companies have been incredibly successful by sticking to their niche, including our longtime client In-N-Out Burger. Like them, we don’t try to be all things to all people. Bill Cosby summed it up well when he said, ‘I don’t know the key to success, but the key to failure is to try to please everyone’.ˮ
To commemorate its 25th anniversary, Sandelman & Associates also released celebratory logos.
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