Industry News | March 31, 2011
Sarku Japan Opens Express Concept in Chicago 'Burbs
On April 7, Sarku Japan, the largest Japanese quick-service restaurant chain in the U.S., will take its Teriyaki and made-to-order sushi from mall food courts to the streets of Schaumburg, Illinois, with the opening of its new storefront Teriyaki and Sushi Express concept.
Touting the brand promise “Fresh Happens Here,” Sarku chefs prepare made-to-order sushi and signature Teriyaki recipes on a Teppanyaki grill, fresh for guests to enjoy. Located at 1408 East Golf Road, the store will also boast a state-of-the-art Coca-Cola Freestyle machine. The interactive machine will allow guests to select from more than 100 different Coca-Cola products using a touch screen, which activates the machine’s sophisticated “PurePour” technology.
“We are thrilled to be opening the newest Sarku Japan storefront location in Schaumburg,” says Bruce Kim, director of franchise development. “The growing popularity of Asian quick-service restaurants has reflected a change in American appetites. More people are health-conscious, and Japanese food—including our made-to-order teriyaki and sushi—satisfies a desire for fast food alternatives that are low-fat and fresh.”
Sarku Japan opened its first Chicago-area store in 1993 at the Yorktown Mall. With the opening of the Schaumburg location, the restaurant chain will now have a total of nine locations in the area. In addition to Chicago, Sarku storefronts are expected to open in metro markets such as Los Angeles, New York City, and Washington, D.C.
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