Scala, a global provider of digital signage and advertising management solutions, will put its software to use by powering the digital menu boards and a live Twitter ticker at Ben & Jerry's recently opened flagship store in Tokyo.
The digital signage will add a contemporary tech cafe feel to the brand's trademark 1960s-era design theme, helping Ben & Jerry's better engaged with today's connected customers while staying true to its comfortable, homegrown roots.
The digital menu boards, which will be in both Japanese and English, mark the first time Ben & Jerry's has used digital signage in any of its worldwide locations. The signage presents a bold, vibrant way to inform customers about what's available while enabling the store to change or promote items quickly and easily. The Twitter ticker allows the store to drive positive engagement with customers through social media.
"Scala was an ideal choice because its software provides a flexible solution that met all our needs: digital menu boards, social chatter, and standalone video," says Shintaro Nakagawa, Ben & Jerry's brand manager. "Having digital signage provides a new, cool way for us to connect with customers and helps us build on creating a memorable experience they cannot get anywhere else."