Industry News | November 18, 2013

Schlotzsky’s Opens Co-Branded AR Location with Cinnabon

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Schlotzsky’s, home of the Original round-toasted sandwich, announced the opening of its newest location at 1605 Stadium Drive in Jonesboro, Arkansas. The new restaurant brings more than 40 jobs to the local economy.

Schlotzsky’s will kick off its grand opening on Tuesday, November 19, with doors opening to the public at 10 a.m. The event will feature a day of events including games, a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free the Original sandwich a week for a year.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Jonesboro fast-casual dining scene,” says Kenon Lamb, operator of the new location and owner of a Schlotzsky’s location in Springfield, Missouri. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

Schlotzsky’s offers more than 15 different sandwiches on its round buns, as well as gourmet pizzas, made-to-order tossed salads, a variety of soups, and desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s treats, including the Cinnabon Classic Roll and CinnaPacks.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.

The new restaurant is open Monday through Thursday from 10 a.m. to 9 p.m. and Friday to Sunday from 10 a.m. to 10 p.m.