Industry News | December 6, 2013

Schlotzsky’s Rebrands, Reopens Irving Unit

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Schlotzsky’s, home of the Original round-toasted sandwich, announced the grand reopening of its Irving, Texas Lotz Better location at 7530 N. MacArthur Blvd., which now features a completely redesigned look.

Schlotzsky’s will kick off its grand reopening on December 14 at 10 a.m. with a day of events including games, a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free the Original sandwich a week for a year.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to our Irving location with the remodel,” says Viral Patel, owner of the Irving location. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ We’re matching our new surroundings to the top quality products the Irving community has come to expect from Schlotzsky’s.”

Updated with Schlotzsky’s rebranding efforts in mind, the restaurant includes a cobranding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

Schlotzsky’s offers more than 15 different sandwiches on its round buns, as well as pizzas, tossed salads, a variety of soups, and desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s treats such as the Cinnabon Classic Roll and CinnaPacks.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.