Industry News | October 22, 2013
Schlotzsky’s Reopens Unit in Waxahachie, TX
Schlotzsky’s, home of The Original round-toasted sandwich, announced the grand re-opening under new management of its Lotz Better location at 507 Highway 77N, Suite 126B in Waxahachie, Texas. With a remodeled look and the addition of a Cinnabon, the restaurant brings more than 40 jobs to the local economy.
Schlotzsky’s will open the doors to the public on October 24 at 10 a.m. with a day of events, games, a prize wheel, and more. Those who sign up for the Schlotzsky’s eClub during opening week will be entered for a chance to win an iPad mini. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original small sandwich a week for a year.
“With our addictive recipes, upbeat surroundings and funny sayings, we’re adding tremendous flavor to the Waxahachie fast-casual dining scene,” says John Randall, Schlotzsky’s district general manager for the Dallas and Fort Worth, Texas, area. “It’s hard not to smile when you walk into our bright restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”
Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.
Schlotzsky’s offers more than 15 different sandwiches on its round buns, as well as gourmet pizzas, made-to-order tossed salads, a variety of soups, and desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm treats, including the Cinnabon Classic Roll and CinnaPacks.
“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.
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