Industry News | June 20, 2014

Schlotzsky’s Unveils Loyalty App with Referral Technology

Schlotzsky’s announced the nationwide launch of the Lotz4Me Guest Rewards mobile app. The app combines a digital loyalty program with patent-pending technology that enables users to refer friends and earn rewards when their friends download the app and make a purchase.

Schlotzsky’s partnered with Punchh, a mobile CRM platform provider based in Silicon Valley, California, to develop the Lotz4Me mobile app. Compatible with both iOS and Android, the app is designed to use social technology that allows guests to get rewards for referring the Schlotzsky’s brand to their friends through Facebook or word of mouth. The app enables tracking of purchases and can be used at all domestic Schlotzsky’s restaurants. Since the June 2 launch, the app has ranked as high as No. 4 in the Apple app store in the restaurant category, ahead of Papa John’s, Panera, Chipotle, and others.

“The Lotz4Me app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky’s to new guests via the referral technology,” says Kelly Roddy, president of Schlotzsky’s. “We hope to grow sales, boost our online presence, and appeal to younger guests with this app.”

To encourage adoption of the app, each download will be loaded with a credit for one free small The Original Schlotzsky’s sandwich with purchase of chips and 32-ounce drink during the month of June. For each friend who downloads the app based on Facebook referral, the guest who originated the invite will receive a referral punch once the new user visits a Schlotzsky’s to use the app. Schlotzsky’s aims to giveaway up to a million free sandwiches.

Schlotzsky’s rolled out the Sandwiches Have Landed online campaign to create buzz about the Lotz4Me Guest Rewards program during its launch. Through a series of videos, the adventures of a team of unlikely heroes will be chronicled on YouTube, Facebook, and Twitter throughout June as they set out to save the world from the invasion of one million sandwiches headed to earth.  The duo will inform audiences how they can save the world from falling sandwiches by downloading the app to take a sandwich out of the sky.

In addition to the digital loyalty program, guests who download the app will gain access to rewards, exclusive insider news, special offers, and provide immediate guest feedback and surveys.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.