Industry News | February 25, 2002
Schlotzsky's Deli Introduces the "Albuquerque Turkey"'
And how does Albuquerque feel about having a sandwich named after the city? Delighted.
"We share two of the hardest names to spell—'Albuquerque' and 'Schlotzsky's,' not to mention 'chipotle'—so we're especially delighted that Schlotzsky's Deli has chosen to combine them for this tasty tribute to our city,'' said Albuquerque Mayor Martin Chavez.
The "Albuquerque Turkey'' sandwich will be the centerpiece of a new national network television advertising campaign that celebrates the limited-time-offer sandwich with new original music and animated performances, airing March 4–31.
"We love the city of Albuquerque and felt it was the perfect name for this all-new Southwestern-inspired recipe on our signature sourdough bread,'' said John Wooley, CEO and president of Schlotzsky's, Inc. "We anticipate enthusiastic customer response to this incredibly flavorful sandwich.''
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