Industry News | May 24, 2011

Schlotzsky's Opens in Colorado, Gives A Sweet Deal

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Schlotzsky's, home of The Original round toasted sandwich and famous fresh-from-scratch buns, will open its newest "Lotz Better" location on Tuesday, May 24, 2011, at 9624 E. Arapahoe Roadin Greenwood Village, Colorado, adding more than 25 jobs to the local economy and bringing smiles to diners with its quirky brand personality.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Greenwood Village quick-casual dining scene,” says Ron Harrison, who co-owns the new Schlotzsky’s in Greenwood Village with his wife Marion. “It’s hard not to smile when you walk into our bright new restaurants, smell the bread baking, and see how much fun we have with ‘bun humor.’ Greenwood Village is in for a real treat.”

Schlotzsky’s will kick off its grand opening celebration with a Chamber ribbon-cutting at 5:00 p.m.on May 23. The following day, Schlotzsky’s will open at 10 a.m.and reward the first 50 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free Cinnabon Classic Roll a week for a year. In addition, opening day customers can purchase a small The Original for only $1.99.

The new restaurant was built with Schlotzsky's rebranding efforts in mind, which include a co-branding deal with Cinnabon and a new service model where crew members hand-deliver food to the tables. Everything from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is designed to entertain and cater to the guest.

Schlotzsky’s of Greenwood Village offers 15 different sandwiches on its famous unique round freshly baked buns, as well as wraps, gourmet pizzas made with Fresh-from-Scratch crusts, freshly tossed salads, a variety of soups, and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest quality, fresh ingredients that includes baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s. “We are truly excited to give Greenwood Village a taste of the ‘Lotz Better’ Schlotzsky’s.”

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Colorado and in untapped markets around the country such as Atlanta; Charlotte, North Carolina; Denver; Kansas City; Nashville, Tennessee; Orlando, Florida; Phoenix; Raleigh, North Carolina; and St. Louis for multi-unit developers. Roddy says that, ideally, Schlotzsky’s plans to have between 600 to 700 locations by 2015.