Industry News | June 25, 2013

Schlotzsky's Opens New Location in Texas

Schlotzsky’s, home of The Original round-toasted sandwich and famous Fresh-from-Scratch buns, announced the opening of its newest Lotz Better location at 3101 Mountain Drive in Corsicana, Texas. The new restaurant brings more than 40 jobs to the local economy and smiles to diners with its quirky brand personality.

 

Schlotzsky’s will kick-off its grand opening on June 27, 2013, with fun-filled events, games, a prize giveaway for those that sign up for the Schlotzsky’s e-club, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original (small) sandwich a week for a year.

 

With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Corsicana fast-casual dining scene,” says Robert Cagnon, owner of the new location, as well as a second Schlotzsky’s location in Hillsboro, Texas. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking, and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”

 

Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes co-branding deals with Cinnabon and Carvel Ice Cream. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.

 

Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as a Carvel soft-serve station.

 

With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s.