Industry News | October 7, 2013
Schlotzsky's Rolls Out Promotion Celebrating 42 Years
Celebrating its birthday on Tuesday, October 8, 2013, Schlotzsky’s invites consumers nationwide to enjoy the sandwich that launched the brand’s success—The Original. Offered all day long, guests can purchase a small The Original sandwich for a special promotional price of just $1.99, with no coupon necessary.
“This October, we are celebrating our 42nd birthday with a taste of the Schlotzsky’s sandwich that put us on the map—The Original,” says Kelly Roddy, president of Schlotzsky’s. “The Original reinforces why our brand has stood the test of time and four decades later, we’re still enjoying them. We are sincerely grateful for our fans’ ongoing dedication and support during the past decades.”
Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky’s was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans’ French Quarter, The Original was an instant hit in South Austin.
Fast forward to today, and the brand has completed its national Lotz Better reimage initiative, including a new look, playing off its round buns to the brand’s more than 350 corporate and franchise locations worldwide. Schlotzsky’s menu that offers guests 15 different sandwiches on its famous and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, and a variety of soups and desserts.
Food & Beverage
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