Industry News | November 2, 2009

Schlotzsky's Sides with Marketing Solutions Provider

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Synq Solutions, provider of in-store marketing and promotional support programs for the quick-serve and fast-casual industry, announced that international franchise Schlotzsky’s will leverage Synq’s local store marketing capabilities, as well as its full suite of quick-serve and fast-casual marketing solutions, which include production, printing, fulfillment, and shipping.

With Synq’s Web-based local marketing portal, franchisee- and corporate-owned operations will have the option to customize marketing pieces to speak directly to their local customers. The system incorporates brand, creative, and legal standards so that marketing initiatives can be quickly executed, allowing each location to react to opportunities and challenges in the marketplace.

“Synq’s online template software, POP production, and fulfillment services offer Schlotzsky’s restaurants the ability to easily create, order, and coordinate local and national promotion campaigns,” says Schlotzsky’s senior director of creative services, David Sherby. “A single source for marketing and POP materials also helps us keep costs down and branding standards in line across our system.”

Schlotzsky’s will use Synq’s Intelligent Profiling system to eliminate unnecessary printing and delivery costs. The system catalogues the “DNA” of each store, including its physical attributes, product mix, and zoning restrictions, and calculates the exact promotional kit elements and quantities to be ordered every time. The profiling data can be as granular as a company needs.

“We’re excited that our technological solutions can save Schlotzsky’s time and money,” says Mike Snyder, CEO of Synq Solutions. “And with our local marketing solution, locations will be able to react to local conditions and increase the relevancy of their messaging.”