Industry News | June 8, 2000

Scholars Program Swings into McDonald's

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McDonald's restaurants nationwide are continuing a year-long program that will offer scholarship money to its youngest customers.

The Tarzan Ronald Scholars program will begin with the introduction of the Tarzan Video Happy Meal on January 28, and continue until February 4. The Tarzan Happy Meal will be in stores through February 24, 2000.

Through the Ronald Scholars program, McDonald's will award up to $1.6 million in scholarship money to kids throughout the year 2000. Through the course of the year, four $25,000 scholarships will be available during each of McDonald's Happy Meal programs as a way to provide educational opportunities for children.

The Ronald Scholars program will feature a game piece packaged in specially marked Happy Meal toys. The game piece will reveal either an instant-win prize of $25,000 in scholarship money or an educational fun fact.

"McDonald's has always believed in the value of education for kids, our most important customers," said Paul Wojtowicz, central Indiana McDonald's owner/operator. "Through McDonald's Happy Meals, we are able to invest in the future of children by providing funds for their education with the Ronald Scholars program—feeding them in both mind and body."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.