Industry News | July 15, 2010

Seasons Keep on Changing at Taco Del Mar

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Taco Del Mar brought back crispy shrimp, a favorite summer menu selection for its popular tacos, burritos, and salads. Paired with a new flavorful and spicy chipotle sour cream sauce, Taco Del Mar’s crispy shrimp can be added to any menu item and will be available until September 8. The company is also tapping its social network to help name its next new, seasonal menu item for the fall, which will feature pork with pineapple salsa in both tacos and burritos. Requesting input on its Facebook page, the individual that provides the winning name will receive $100 in Taco Del Mar gift certificates. The contest ends July 16 at midnight PDT and the newly named fall menu item will be revealed later this month.

“Seasonally enhancing our menu keeps the selection at Taco Del Mar fresh and interesting for customers,” says Elizabeth Andreini, chief marketing officer of Taco Del Mar Franchising Corp. “Shrimp has been incredibly popular in the past as an additional menu selection and has returned for a limited time this summer. Customers have also loved adding the chipotle sour cream to other selections, such as chicken Baja Bowls and beef Mondo burritos. Our fall promotion with pork and pineapple salsa as the key ingredients promises to be equally popular. To build excitement for this promotion and engage with our customers, we decided to let them help us name the menu item. Using Facebook as our input source, we’ve already received some fun and unique naming ideas. We’re looking forward to reviewing all of the suggestions and selecting the winning name later this week.”

To participate in the Taco Del Mar fall menu naming promotion, customers hould “Like” Taco Del Mar on Facebook and post their best ideas to the comments section by July 16.