Industry News | July 15, 2010
Seasons Keep on Changing at Taco Del Mar
“Seasonally enhancing our menu keeps the selection at Taco Del Mar fresh and interesting for customers,” says Elizabeth Andreini, chief marketing officer of Taco Del Mar Franchising Corp. “Shrimp has been incredibly popular in the past as an additional menu selection and has returned for a limited time this summer. Customers have also loved adding the chipotle sour cream to other selections, such as chicken Baja Bowls and beef Mondo burritos. Our fall promotion with pork and pineapple salsa as the key ingredients promises to be equally popular. To build excitement for this promotion and engage with our customers, we decided to let them help us name the menu item. Using Facebook as our input source, we’ve already received some fun and unique naming ideas. We’re looking forward to reviewing all of the suggestions and selecting the winning name later this week.”
To participate in the Taco Del Mar fall menu naming promotion, customers hould “Like” Taco Del Mar on Facebook and post their best ideas to the comments section by July 16.
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