Industry News | March 25, 2010

Seattle Papa Murphy's Get a New Ad Agency

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Bradshaw Advertising, an advertising agency specializing in brand and retail advertising, was recently selected as the Papa Murphy’s Seattle Co-op’s agency of record. With the addition of this new client, Bradshaw Advertising will now service the two largest Papa Murphy’s Co-ops in the U.S.: Portland, Oregon, and Seattle.

Headquartered in Vancouver, Washington, Papa Murphy’s is now the fifth-largest pizza chain in the country based on U.S. locations. Today there are nearly 1,200 Papa Murphy's stores in 34 states and Canada. Ninety-eight percent of the Papa Murphy’s locations are franchised, with 95 stores based in the Seattle DMA.

“It was very apparent to us that Bradshaw Advertising is the best fit for Papa Murphy’s Seattle Co-op based on the breadth and depth of their media buying experience,” says Ralph Etter, president of the Seattle DMA Papa Murphy’s Co-op board. “Now that Bradshaw is working with both the Portland and Seattle Co-op, we can create some great synergy between the two groups.”

“Our entire team is incredibly excited to partner with the Papa Murphy’s Seattle Co-op and we anticipate a long, successful relationship with them,” says Barbara Bradshaw, president of Bradshaw Advertising. “Papa Murphy’s makes a superb line of products and we look forward to helping them expand their marketing message throughout Washington.”

Bradshaw will provide media buying services for Papa Murphy’s, as well as public relations, event planning, and promotions.