Industry News | January 16, 2014

Seattle’s Best Expands At-Home Coffee Options

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Seattle’s Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products, giving coffee drinkers even more ways to sip a great cup of Seattle’s Best Coffee at home. Building on recent success down the aisle with roast & ground packaged coffee, Seattle’s Best Coffee is entering two new coffee categories: the $1.8 billion U.S. single-serve coffee category and the $740 million instant coffee category. Appearing on shelves at grocery and mass retailers this month, Seattle’s Best Coffee is now available in single-serve K-Cup packs, two new roast and ground medium roast blends, House Blend and Breakfast Blend, and café-inspired at-home Instant Lattes.

The Seattle’s Best Coffee signature taste has been developed with customers in mind and by more than four decades of coffee credibility. As coffee drinkers look for convenient at-home coffee options, Seattle’s Best Coffee is creating even more possibilities to make a great cup of coffee at home. In fact, the availability of K-Cup packs, in addition to frozen coffee blends and instant coffee, marks the third time the brand has entered a new at-home coffee category in the past six months.

“For more than 40 years we’ve roasted and brewed our coffee with high-quality Latin American beans, never losing sight of what matters most — the people we make coffee for,” says Jennifer Dimaris, vice president, brand management, of Seattle’s Best Coffee. “Seattle’s Best Coffee is an easy answer for customers shopping in an overwhelming coffee aisle. We have found the sweet spot in delivering smooth taste at a great value.”