Industry News | March 28, 2012
Seattle’s Best Franchisee Hires Morgan Marketing & PR
Rick Gitchen, Senior Franchise Partner at Seattle’s Best Coffee has hired Morgan Marketing and Public Relations, an Irvine-based full-service marketing and public relations firm, to provide public relations support for his Orange County locations.
The agency will create and implement a comprehensive marketing campaign aimed to increase awareness of the Seattle’s Best Coffee brand in Orange County, build a strong foundation for future cafe openings and support the grand opening of Gitchen’s newest Lake Forest location scheduled for mid-to-late April.
“I’m excited about my partnership with Morgan Marketing and Public Relations and the creative resources they’ll provide to help promote Seattle’s Best Coffee in our new Lake Forest market,” says Rick Gitchen, Senior Franchise Partner at Seattle’s Best Coffee.
“I chose Morgan Marketing because of their many successes representing clients in the franchised food service industry. They made it their priority to get to know me, my business and my goals, and developed a customized marketing program to support my Grand Opening and lay the foundation for what we anticipate will be a very successful future.”
For over 21 years, Morgan Marketing & Public Relations LLC has been providing marketing, public relations and event-planning services to a variety of industries including retail, restaurants and hospitality, real estate, food and beverage, and legal.
Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX).
Rick Gitchen is the Senior Franchise Partner at Seattle’s Best Coffee.
Gitchen’s vision is to develop Seattle’s Best Coffee cafes across Orange County that provide high-quality, great-tasting coffee with personal service, at an affordable price.
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