Industry News | November 9, 2012

Seattle's Best Battles Black Friday Exhaustion with Free Coffee

While countless people shop the day after Thanksgiving, for millions of others, Black Friday is a very hectic day of work.

That’s why Seattle’s Best Coffee, part of Starbucks Corporation, is offering free coffee to those working on the busiest shopping day of the year.

People working at retail stores on Black Friday, along with others who will be punching in on November 23—such as law enforcement, healthcare professionals, and military personnel—are invited to participate in this special Black Friday deal.        

“When we think of Black Friday, we think of the start of the holiday shopping season, crowds, and incredible deals. We often forget that there are millions of people working long hours to make this holiday happen,” says Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “We want to give them a little break with our delicious coffee. It’s a small thing we can do to make their day better.”

People working on Black Friday can visit the Seattle’s Best Coffee Facebook page to request their free sample of Level 3 coffee, which brews a 10-cup pot of medium and balanced coffee.

Free coffee will be available now through November 25, or while supplies last.

Those looking to enjoy a coffee break on Black Friday can stop by participating Seattle’s Best Coffee locations on Friday, November 23, to receive a free small cup of brewed coffee.

There’s also a special offer on Facebook for Black Friday deal seekers: a $2-off coupon for Seattle’s Best Coffee Levels packaged coffee, which can be redeemed at grocery stores and mass retailers nationwide.