Industry News | March 4, 2010

Seattle's Best Coming to a Canadian C-Store Near You

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Mac’s Convenience Stores, a subsidiary of Alimentation Couche-Tard Inc., and Seattle’s Best Coffee LLC, part of Starbucks Corporation, announced that they have entered into an agreement for Mac’s to exclusively brew Seattle’s Best Coffee in Ontario in the convenience store channel. This agreement expands the more than 14-year relationship between the brands and leverages each company’s capabilities with the aim of giving Mac’s customers a great cup of coffee. As part of this agreement, Mac’s will expand its offering of Seattle’s Best Coffee from its current 290 convenience stores across four provinces in Western Canada to another 600 locations across Ontario, Canada.

“We’re confident this relationship will enable us to meet the growing expectation of our customers for premium coffee,” says Kim Trowbridge, vice president of operations for Mac’s Western & Central Divisions.

“This relationship demonstrates our commitment to selling and providing only the best coffee experience to our customers. Seattle’s Best Coffee will be a key anchor to our foodservice program and will establish Mac’s as a coffee destination,” says George Kioussis, director of national procurement for Couche-Tard Canada.

“We believe everyone should be able to get a great cup of coffee,” says James Peters, vice president licensed stores and foodservice for Seattle’s Best Coffee, Canada. “Through our expanded relationship, we are looking forward to making premium coffee available at more Mac’s locations in Ontario.”

Mac’s Convenience Stores in Ontario will feature several freshly brewed coffee blends, with a fully branded Seattle’s Best Coffee program, to include Tazo tea and Fontana syrups. Stores in Ontario will be converted over the next 24 months.