Industry News | June 25, 2010

Secret Ingredient Revealed at Smithfield's

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Smithfield’s Chicken ‘N Bar-B-Q announced that it published a white paper to the restaurant brand’s website, sharing the “secret ingredients in recipe for online sales success.” The white paper features examples of how the restaurant brand’s recipe for success has been successfully implemented as the foundation for the brand’s growing online presence.

“Many brands, from restaurant to retail, are exploring different avenues for expanding their core business into the online world,” says Richard Averitte, marketing director for Smithfield’s Chicken ‘N Bar-B-Q. “Having tried and tested these best practices ourselves, we are happy to be able to share our experience as a way to get others thinking about how they can apply these ideas to their own brands.”

The easy-read white paper highlights four key areas that Smithfield’s Chicken ‘N Bar-B-Q has focused on in building its online model for sales success. It can be downloaded in PDF format on the Smithfield’s Chicken ‘N Bar-B-Q blog.
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