Industry News | June 25, 2010
Secret Ingredient Revealed at Smithfield's
“Many brands, from restaurant to retail, are exploring different avenues for expanding their core business into the online world,” says Richard Averitte, marketing director for Smithfield’s Chicken ‘N Bar-B-Q. “Having tried and tested these best practices ourselves, we are happy to be able to share our experience as a way to get others thinking about how they can apply these ideas to their own brands.”
The easy-read white paper highlights four key areas that Smithfield’s Chicken ‘N Bar-B-Q has focused on in building its online model for sales success. It can be downloaded in PDF format on the Smithfield’s Chicken ‘N Bar-B-Q blog.
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