Industry News | September 10, 2013
September Ushers In No Kid Hungry Campaign
This September, restaurants in every state are teaming up with Share Our Strength’s No Kid Hungry campaign to help end childhood hunger in America, one meal at a time. All month, people across the country can dine out at participating restaurants, make a contribution, and take advantage of valuable promotions, coupons, and rewards in return for doing their part.
Patrons can find participating restaurants matching all cuisines and budgets in all 50 states at NoKidHungry.org. As a long-time champion for No Kid Hungry, Food Network celebrity and chef Marc Murphy urges people to dine out anddo good.
“As a chef and a father, I know how important a family meal can be, and I believe every child in America deserves that,” Murphy says. “This September, we have the chance to make our meals out together even more meaningful. By simply dining out at a participating restaurant, you are supporting No Kid Hungry and you can help make sure children get the healthy food they need every day.”
One in five children struggles with hunger in America, and as kids head back to school, many are returning to class hungry. According to a new report released by the No Kid Hungry campaign, three in four teachers and principals report regularly seeing hungry kids in their schools—the highest number in the four years of conducting this research.
Share Our Strength’s No Kid Hungry campaign is ending childhood hunger in America by connecting kids with the nutritious food they need to learn and grow, such as school breakfast.
“While childhood hunger is a large problem, it’s one we can solve together,” says Tom Nelson, president of Share Our Strength. “By dining out and participating in promotions for No Kid Hungry, your support will help us make sure more kids get important meals like school breakfast so they can concentrate in class, learn, and succeed as students. Every dollar counts, literally. Just one dollar can help connect a child in need with up to 10 meals, so donations of all sizes make a real impact."
In what is typically a highly competitive marketplace, this effort represents an unprecedented mobilization of the restaurant industry to collectively support ending childhood hunger.
Over the past five years, restaurants have teamed up to raise approximately $10 million, which has supported No Kid Hungry’s recent accomplishments, including connecting kids to 34 million additional meals since the summer of 2011, while also rallying supporters to send more than 104,000 letters that urged congressional representatives to protect critical funding for federal nutrition programs.
Generous supporters of the effort include the National Restaurant Association, American Express, Ecolab, Food Network, ONEHOPE Wine, and SCA Tork.
Additional featured participating restaurants include Arby’s, Bruegger’s Bagels, Corner Bakery Cafe, Denny’s, Joe’s Crab Shack, La Madeleine, Mimi’s Cafe, Restaurants Unlimited, and Romano’s Macaroni Grill.
In addition to dining out during September, supporters nationwide will raise awareness about the crisis of hunger right in their own communities. Supporting television networks, websites, businesses, and members of the public will go orange for No Kid Hungry, turning their social networks, offices, and selves a bold color to reflect the bold solution No Kid Hungry has for ending childhood hunger in America.
What’s more, on September 16, thousands of advocates will take to Twitter to “twEAT OUT” for an all-day online conversation about the issue.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.