Industry News | November 20, 2012

Shake Shack Hops the Pond for Latest Unit

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Danny Meyer's Union Square Hospitality Group (USHG) announced that it will bring its first-ever restaurant across the pond when it opens Shake Shack in London's Covent Garden in mid-2013.

Born in New York City's Madison Square Park in 2004, Shake Shack is a critically acclaimed, modern day "roadside" burger stand known for its addictively delicious all-natural burgers, flat-top dogs, frozen custard, beer, wine, and more.

A fun and lively community gathering place, Shake Shack has earned a cult-like following around the world.

"For years, an enormous number of friends in London have asked us when we would bring our first restaurant to their home," says Danny Meyer, CEO of USHG. "We've looked high and wide for just the right time and spot, and at last we've found it. We're positively in love with London's thriving food culture, and are humbled and excited to bring Shake Shack to the U.K."

With its fine-dining heritage, Shake Shack is an integral part of Danny Meyer's USHG, which owns and operates some of New York City's most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, Maialino, North End Grill, Blue Smoke, Jazz Standard, and Untitled at the Whitney.

USHG has earned an unprecedented 25 James Beard Awards, as well as many other media accolades.

In addition, the USHG family of restaurants, Shake Shack included, has consistently appeared on Zagat's annual list of New York's Favorite Restaurants.

Shake Shack will be located in the historic Market Building near the Royal Opera House in London's Covent Garden. Covent Garden appealed to Shake Shack for its stirring historic architecture and its nearly four-century tradition as a flourishing, culture-rich shopping and food destination enjoyed by Londoners and visitors alike.

Shake Shack's outdoor seating will flank the columns on South Row, and the Shack will extend into the expansive glass atrium on the Piazza, where additional seating will be available.

Shake Shack London will feature recycled and sustainable materials, as well as energy-efficient kitchen equipment and lighting throughout the space. The menu will showcase all the Shake Shack classics, as well as items available only at this location.