Industry News | February 13, 2013

Shake Shack to Open Second Brooklyn Location in Fall 2013

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No sleep ‘til Brooklyn! Danny Meyer’s Union Square Hospitality Group (USHG) is proud to announce it will open its second Brooklyn Shake Shack in fall 2013. The new Shack will make its home at 170 Flatbush Ave., just a three-pointer and slap shot away from Barclays Center—NYC’s exciting new entertainment destination and home of the NBA’s Brooklyn Nets and NHL’s New York Islanders (2015).

Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine, and more. A fun and lively community-gathering spot with widespread appeal, Shake Shack has earned a cult following in New York City and around the world.
 
“Our second Brooklyn location will be directly across from the Barclays Center and plant us firmly within walking distance of several neighborhoods from Park Slope to Fort Greene,” says Randy Garutti, Shake Shack CEO.  “New York City is our hometown, and the Shack will be the place where New Yorkers can come together to celebrate the best of Brooklyn’s thriving culture, sports, and entertainment.”
 
The new location will build on the success of the first Brooklyn Shack, which opened in December 2011 across from Borough Hall on Fulton Street in Downtown Brooklyn. The menu will feature all the beloved Shake Shack classics, and like its siblings, an exclusive selection of rich and creamy frozen custard concretes.
 
In keeping with Shake Shack’s mission to Stand for Something Good, the new location will be constructed with a variety of recycled and sustainable materials, and feature energy-efficient kitchen equipment and lighting. Chairs and booths will be made from lumber certified by the Forest Stewardship Council, and tabletops will be made from reclaimed bowling alley lanes from Brooklyn’s own CounterEvolution. Plus, 100 percent of electric usage will be offset through Renewable Energy Certificates, supporting wind farms across the United States.