Industry News | June 19, 2012
Shake Shack Raises $135K for No Kid Hungry
Shake Shack and Share Our Strenth's No Kid Hungry campaign raised more than $135,000--more than five times the original goal--to help end childhood hunger in America. As part of the first-ever Great American Shake Sale, staff members and guests helped generate donations for the cause.
Throughout the month of May, Shake Shack guests who donated $2 or more to No Kid Hungry received a complimentary shake, valued at $5, on their next visit. Shack Shack's original goal was to raise a minimum of $25,000.
By the end of the month, Shake Shack's guests had donated a grand total of $135,742, with its Upper East Side, New York location raising more than $28,000--more than any other Shack. The Westport, Connecticut Shack received the most donations per guest.
One hundred percent of donations benefited No Kid Hungry's efforts to end childhood hunger by ensuring all kids in the U.S. get the healthy food they need every day. The money raised will support the No Kid Hungry campaign, which is working to connect kids to more than one million more meals this summer.
Shake Shack gave away the equivalent of nearly 68,000 shakes through coupon cards.
With the assistance of Share Our Strength, Shake Shack trained its staff to help educate guests about No Kid Hungry and the issue of childhood hunger. According to Share Our Strength, more than 16 million kids in this country cannot always count on receiving the food they need to thrive.
"When Billy Shore, founder of Share Our Strength, spoke to our team last year, it lit a fire for giving and inspired us to creat the Great American Shake Sale," says Randy Garutti, Shake Shack CEO. "We want to thank every guest who made a donation to No Kid Hungry. Our team was committed to making this a success, and we are thrilled to say that it exceeded our expectations."
The Great American Shake Sale was inspired by Share Our Strength's Great American Bake Sale, a national fundraising initiative started in 2003 that encourages people to host bake sales in their communities to support No Kid Hungry.
In the spirit of the bake sale, Shake Shack created seven new baked good-inspired frozen custard flavors--one for each day of the week--on its May Custard Calendar. Custard flavors included Lemon Chess, Oatmeal Creme Pie, Mom's Coconut Cake, Derby Walnut Pie, Banana Bread, Mexican Chocolate Fudge Brownie, and Olive Oil Cake.
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