Industry News | November 5, 2012

Shake Shack Rallies Post-Sandy with Shake Promo

With relief efforts still underway, New York-based Shake Shack is holding a week-long drive to help raise awareness and funds for the American Red Cross in support of victims impacted by Superstorm Sandy.

Shake Shack has created a special milkshake, the "Rally Shake," inspired by New York City's iconic Black & White cookie.

The Rally Shake will be available for $5.50 and will rally support and funds to help those in need. 

From Sunday, November 4, through Sunday, November 11, Shake Shack will donate $2 to the American Red Cross for every Rally Shake sold.

The Rally Shake is available at all Shake Shack locations, except in international locations. 

Donations will support the American Red Cross Disaster Relief, enabling the Red Cross to prepare for and provide shelter, food, emotional support, and other assistance in response to disasters like Superstorm Sandy.