Industry News | November 5, 2012
Shake Shack Rallies Post-Sandy with Shake Promo
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With relief efforts still underway, New York-based Shake Shack is holding a week-long drive to help raise awareness and funds for the American Red Cross in support of victims impacted by Superstorm Sandy.
Shake Shack has created a special milkshake, the "Rally Shake," inspired by New York City's iconic Black & White cookie.
The Rally Shake will be available for $5.50 and will rally support and funds to help those in need.
From Sunday, November 4, through Sunday, November 11, Shake Shack will donate $2 to the American Red Cross for every Rally Shake sold.
The Rally Shake is available at all Shake Shack locations, except in international locations.
Donations will support the American Red Cross Disaster Relief, enabling the Red Cross to prepare for and provide shelter, food, emotional support, and other assistance in response to disasters like Superstorm Sandy.
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.
