Industry News | October 13, 2010

Shane's Sweetens the Game Day Experience

Shane's Rib Shack, a Petrus Brands Company, announced its Game Day Package, offering customers the freedom to create their own cost-efficient combination meal package, which can feed 8–12 people for $49.99. The Game Day Package can be purchased in store, on the phone, or via the Internet utilizing a specially designed "Game Day Playbook" order form and is available from October through Super Bowl weekend.

For $49.99, customers choose: two meats, including ribs (1.5 racks/add $5), smoked wings (30), chopped pork (2 lbs.), tossed chicken tenders (15), and chopped chicken (2 lbs.); three sides, including baked beans, cole slaw, Brunswick stew, potato salad, and mac-n-cheese, as well as bread and a pint of BBQ sauce; and, for an extra charge, customers can order gallon lemonade and tea, cookies, brownies, and cobbler (one hour notice required).

The Game Day Package is served in a specially designed portable box developed to keep the food hot.

"Everybody is always looking for simple, cost-efficient, and delicious ways to feed family and friends, whether it's during the week, watching a football game at home, or tailgating at the stadium," says Shane Thompson, the commissioner of BBQ and founder of Shane's Rib Shack. He says "it just makes sense to continuously develop products and packaging that gives customers piece of mind for entertaining by leaving the details to Shane's."

Also available in the Game Day Package are Shane's Rib Shack's latest menu addition, smoked wings, which are slow hickory-smoked and grilled. Customers can enjoy Shane's Original Smoked Wings served with a choice of three dipping sauces on the side or "hand-tossed and sauced" in a choice of nine sauces. Made fresh daily, Shane's Smoked Wings are now available in all Shane's Rib Shack locations.