Industry News | August 26, 2014

ShopHouse Opens in Columbia, MD

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ShopHouse Southeast Asian Kitchen, the Southeast Asian restaurant created by Chipotle Mexican Grill, will open the doors to its newest location at 10300 Little Patuxent Parkway, in Columbia, Maryland, on Monday, August 25.

“We serve the fresh, bold flavors of Southeast Asia, much like the traditional Thai food I grew up eating with my mom and aunt,” says Tim Wildin, brand director for ShopHouse. “I am proud that the menu showcases these flavors in a fast, nutritious, and affordable way.”

In celebration of its newest location, ShopHouse will partner with Howard County Food Bank, which is run by Community Action Council of Howard County (CAC), for a grand opening fundraiser. For each purchase made opening day, August 25, 100% of the proceeds will be donated to CAC and the Food Bank. All customers who come in to The Mall in Columbia restaurant location and mention the fundraiser or present the flyer on their phone or printed out will be eligible.

ShopHouse’s menu is influenced by the traditional ingredients, flavors, and cooking techniques of Southeast Asia, and the restaurant gets its name from traditional shophouses, a common form of architecture in Southeast Asia in which families live upstairs and operate restaurants or fresh markets on the ground floor. The ShopHouse model closely resembles Chipotle, including a commitment to serving food made with high-quality ingredients from more sustainable sources, preparing food in an open kitchen using classic cooking techniques, and serving customers in an interactive format that allows each individual to pick and choose exactly what goes in to their own order. 

At ShopHouse, guests customize their meal by choosing a base including jasmine rice, brown rice, chilled rice noodles, or salad; add grilled chicken satay, steak laab, pork and chicken meatballs, or organic tofu; a choice of various wok-cooked vegetables; one of three sauces that include green curry, spicy red curry, or a tamarind vinaigrette; garnish with green papaya slaw or pickled vegetables; and top with a choice of crispy toppings that include toasted rice, crushed peanuts, or crispy garlic. The entire ShopHouse menu is gluten- and dairy-free.

Housed in a minimal space, ShopHouse pairs the bold and complex flavors of Southeast Asia with fresh, sustainably raised ingredients, drawing on the dishes and cooking techniques of Thailand, Vietnam, Malaysia, and Singapore

ShopHouse also recently introduced its first-ever dessert: coconut rice and mango parfait. Made from a combination of Jasmine rice, coconut milk, pureed mango, salt, and sugar; the dessert is finished with sesame seeds and toasted coconut flakes and served chilled.

The first ShopHouse restaurant in Maryland opened in 2013 in Bethesda. There are three ShopHouse locations within Washington, D.C., in Georgetown, Dupont Circle, and 7th Street, and three locations on the West Coast, in Santa Monica, Westwood, and Hollywood.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.