Industry News | January 4, 2012

Sing a Song About Pizza Hut's $10 Deal, Star in a TV Spot

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Pizza Hut is ringing in the New Year by bringing back its famous $10 Any Pizza deal. To celebrate in style, Pizza Hut launched a new TV ad that sings the praises of the deal, reminding consumers that they can get any size, any crust, and any toppings for just $10 .

"The $10 Any deal is such an unbelievable value on the best tasting pizzas around, that it has our customers singing," says Kurt Kane, Pizza Hut CMO. "So, we're taking it a step further and asking our fans to 'top this' by sending us their own renditions of the song for the chance to be in our next ad."

As $10 Any Song-mania sweeps the nation, Pizza Hut is urging consumers to upload their own rendition of the song to the Pizza Hut Facebook page by January 15 to be entered into the Pizza Hut Top This! Contest. After "liking" the Pizza Hut Facebook page, users can view the contest Official Rules for how to record and submit their videos.

Pizza Hut will select six Top This! grand prize winners whose $10 Any Song videos may be featured in a national TV spot. The six grand prize winners will also receive free Pizza Hut pizza for a year (gift cards valued at $599). The first 1,000 entrants who are determined to have eligible $10 Any Song videos will receive one free Pizza Hut pizza (gift card valued at $10).

In the new spot developed by The Martin Agency, a rocker dons red pants and performs the song with his electric guitar and the following lyrics:

Here's a deal, an amazing pizza steal
Get any Pizza Hut pizza for ten dollars it's for real
So go ahead and ask yourself, what have I got to lose?
For just ten dollars, now you get to choose
Any pizza, any toppings, any crust
There's no stopping, any size, you decide
For ten dollars you can buy
Any pizza, any toppings, any crust
There's no stopping, any size, you decide
For ten dollars you can buy


For $10, pizza fans can pick any size pizza they want, select from more than a dozen topping options, and choose from the Pizza Hut signature crusts, including Pan Pizza, Hand-Tossed Style Pizza, and Thin 'N Crispy Pizza. For an additional charge, customers can enjoy Pizza Hut's signature crust, Stuffed Crust Pizza. The Pizza Hut $10 offer is available for a limited time, and no coupon is required.