Industry News | November 19, 2009

Six Dollar Burger for $2.79 at Carl's Jr.

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Carl’s Jr. announced the launch of its Six Dollar Cheeseburger. Selling for $2.79, the Six Dollar Cheeseburger features almost a half pound of charbroiled, 100 percent Black Angus Beef, two slices of American cheese, onion, dill pickles, ketchup, and mustard on a seeded bun.

“The Six Dollar Cheeseburger provides another option for burger lovers to get a delicious premium-quality burger at a better value than our competitors,” says Andrew F. Puzder, CEO of CKE Restaurants Inc., parent company of Carl’s Jr. “Our customers have responded very positively to both the Big Carl and the Big Hardee. The direct comparison of our bigger charbroiled burgers to the smaller, yet pricier, McDonald’s burgers, which are fried on a flat grill, is an eye opener for a lot of people. The Six Dollar Cheeseburger is the latest example of how Carl’s Jr. does value.”

Carl’s Jr. is also launching a Big Carl Combo Rewards Card promotion. With the purchase of any size Big Carl Combo (Big Carl, fries, and a drink), priced starting at $4.49, customers will receive one Rewards Card valued between $1 and $100 to be used for any food purchase on their next visit. The promotion runs November 18 to January 5, or while supplies last.