Industry News | May 20, 2009

Sliders Hit Fast-Casual

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Beautiful Brands International, the parent company to Camille’s Sidewalk Café, announced today the immediate roll out at all Camille’s Sidewalk Café locations its new sandwich line, Café Sliders.

“We knew our new Café Sliders were the perfect choice for a customer demographic looking for fresh, innovative menu values,” said David Rutkauskas, Beautiful Brands Founder, President, and CEO. “Our passion in business is to deliver what our customers crave while targeting a value-conscious consumer base through a variety of healthy and delicious menu items.”

Camille’s dubs its new Café Sliders creation a mouth-watering mini-sandwich on a toasted slider bun. The sandwich comes in three varieties: The Reuben, a perfect combo of lean corned beef, crunchy sauerkraut, melted Swiss, and tangy dressing; Buffalo Chicken, a chicken tender strip Slider with Frank’s Red Hot Original Cayenne Pepper Sauce, shredded carrots, sprouts, and creamy Blue Cheese dressing; and the Ham-n-Cheddar Slider, a flavor packed blend of Camille’s delicious deli ham and melted Cheddar cheese, all topped with sweet honey mustard dressing.

Camille’s is introducing the Café Slider at participating cafés at a special introductory price of 2 for just $5. The price point is meant to capitalize on the popularity of $5 value meal offers many quick-service brands have implemented nationwide.

“Our goal is to highlight menu item values like our Café Sliders to customers who are looking for a delicious meal minus the premium costs,” said Carolyn Archer, Beautiful Brands Senior Vice President of Operations. “These sandwiches are made on freshly toasted buns, with real dairy cheeses and premium meats and sauces, and served with our delicious chips and Camille’s fresh signature salsa. At a time when everyone is watching their spending—including restaurants that are now cutting back with budget ingredients—our Café Sliders offer big value.”